Wednesday, September 28, 2011

Walking for more than a cure

I joined the PurpleStride Iowa pancreatic cancer walk on Saturday, in memory of a friend who died of the disease, and to offer moral support to his wife and children.

There were hundreds of us walking the three-mile Raccoon River Park trail in West Des Moines. We shared space in the park and on the trail with PAWS for a Cause and another group of walkers supporting another disease cure.

Walks have become a popular way to raise money while raising awareness. These walks must be effective; there are more of them every year.

As I walked along with a friend who also spent her working career in marketing, we talked about the many benefits of these walks:
  • Raising money for research
  • Raising awareness of a disease
  • Showing visible support to survivors
  • Remembering a loved one
  • Getting people involved in a healthy activity
  • Enjoying a beautiful fall day
  • Getting involved in community 
Our time on the walk also gave us an opportunity to consider the impact of death and the beauty of life. When we set foot on that trail, we walked for a cure in more ways than we knew.

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